Japan's White Chocolate and Custard Pie: What Launches November 4

A seasonal Japanese dessert appeared among the headlines accompanying マクドナルド, or McDonald's, in our latest Japan Google Trends sample. The company has announced a White Chocolate & Custard version of its Sankaku Choco Pie for November 4, 2026. For English-speaking readers encountering the name online, the useful details are the two fillings and the Japanese sales window, rather than an assumption that the same item is arriving worldwide.

What is the new pie?

In its October 28 announcement, McDonald's Japan describes a layered pastry containing white-chocolate filling with macadamia nuts alongside custard made using Jersey milk. It is a hot dessert in the triangular Sankaku Choco Pie range. The company dates that seasonal range to 2007.

The two-part name therefore describes two fillings in one pastry, rather than two separate pies. These are the manufacturer's ingredient and format descriptions. We have not tasted the product, so descriptions of sweetness, crispness or richness in promotional material should not be read as our own review.

When does it launch, and how much is it?

Gourmet Watch's October 28 report gives a November 4 launch, a planned sales period through late November and a starting price of ¥190. It also notes that prices may differ for delivery and according to a restaurant's location. That makes ¥190 a reported starting figure, rather than a fixed amount at every counter or ordering channel.

The report describes a nationwide Japanese rollout with some locations excluded. Nationwide in this context refers to Japan: neither that report nor the company's announcement establishes an international release. Check the menu for the specific restaurant and ordering method if you are looking for this particular version.

Why do some listings show a precise end date?

The McDonald's shop notice at Ario Hashimoto lists November 4–24, 2026, and says sales end when supplies run out. It also repeats the two-filling description. This is useful local evidence of the planned offering, but one shopping centre's date range cannot establish a guaranteed nationwide final day.

Keep the general campaign window, the local notice and actual availability separate. A restaurant can exhaust its allocation before a listed period ends. Equally, a broad late-November announcement is less precise than a dated notice for the place you intend to visit. The clearest final check is the restaurant's current menu, not a screenshot of an earlier campaign post.

How is it different from the black chocolate version?

The company release says the existing black chocolate pie remains on sale and describes a stronger roasted-almond character in this year's revised chocolate cream. The new white-chocolate-and-custard version is the second part of the seasonal rollout, rather than an announcement that the black version disappears on November 4.

For readers comparing posts, match the full flavour name and the year before treating two images as the same product. A photograph from an earlier season cannot establish the appearance or ingredients of the announced version. The contextual image here is labelled separately for that reason.

Photo credit

White chocolate, by Tiia Monto, is used under CC BY-SA 3.0. It shows Panda confectionery photographed in 2012, not the announced pie, a recipe ingredient sample or a brand partnership. The source's lighting adjustment is retained; the provider resized the image and the site may crop its display. The image and any cropped presentation remain under the same license. No endorsement is implied.

Last updated Oct 28, 2026. Suggest a correction ↗